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WEB DESIGN & DEVELOPMENT:

I want to build a website for my business. How much will it cost?

The cost of a website design depends on various factors such as the size and the functionality of the website. Some of the factors such as: number of pages, images; whether it is a static, dynamic, customized or an e-commerce web site etc. –determine the cost of the website. The best thing is to call us or come and meet us to have a heart to heart communication with our sales team that is ready to walk you through this process and make it a breeze. Please go to our web design service page here to learn more.

How long will it take to design and build my website?

Again, the time frame depends on the type and the functionality of the website. Usually, for a fully customized website it will take approximately 6-10 weeks. Remember, this is a rough time frame. It’s all depends on the nature of the website. Only after understanding the whole requirement of the project, we would be able to give you the exact length of time. We will do our best to deliver the projects as early as possible, if you are in a hurry to launch your business, without any compromise to the quality.

Are the websites you build responsive, in other words, will they work on mobile devices?

Yes, of course. It is imperative that the web-sites must be mobile-friendly for two reasons:

  1. Since search engines favor mobile – friendly websites and
  2. The mobile usage has exceeded the desk-top usage long time back and hence if your website is not mobile-friendly, you will be losing out a lot of traffic to your competitors.
  3. That’s why; we make sure all the sites we design are responsive/mobile friendly. Please go to our service page here to learn more about responsive web design.

Do you undertake Logo and other graphics design services?

Yes, we do. Our designers are well adept and creative. They can bring your imagination into reality.

Can you write the content for my website?

Yes, we are happy to do that. We have a team of expert and passionate copywriters with many years of experience and specialized on various niches/subjects. Please go to our copywriting service page for more details.

What technology do you use to build a website?

We use the following technologies to build websites.

  • Front-end development – HTML5, CSS, PHP, Node js, JQuery
  • Backend Development – PHP, Python, Laveral php
  • E-commerce shopping carts – Magento, CSCart, WordPress

Even though these are our specialized areas, we don’t stop here. We are open and ready to adapt to new technologies that emerge every day and we can handle anything that is not listed above.

You are a web design company based in New York City. Do you serve other areas as well?

Yes, indeed. We not only serve New York City but also the surrounding areas. We are pleased to come to your place for an initial meeting. Thanks to the technological progress, now-a-days we can achieve everything remotely there by saving time. If something calls for our personal meeting, then we will be there, don’t worry.

Do you have a list of your clients whom we can speak to?

Yes, we have a client base of 400+. Please go to our portfolio page here and see what they say about us.

I already have a website. Will you redesign my website?

Yes. We will. We will sit with you and understand what changes you need and come out with the best solution for you. Apart from design and other functionalities, we will also conduct a thorough site audit to find out if the site has been affected by other SEO or health related issues such as Google penalties, malware infections etc. and clean them. Basically, we will start all over again to make sure your site is young, fresh and clean. Please go to our Website Redesign Service Page for more details.

How many revisions can I make before finalizing the website design?

We understand the fact that finalizing a creative endeavor is not easy. That’s why we are flexible in this area allowing unlimited revisions until you are happy. But, in our experience, most of our clients approve the design in less than 3 revisions. Since we imbibe their requirements before starting the work, we produce exactly what is in their minds.

We are on a shoe-string budget. Do you have a provision for that?

Yes, based on your budget, we can recommend various solutions. There are many predefined design templates available in the market that is not as expensive as a customized design. We will find out the best template for you with minimal customization if needed.

We don’t have an online marketing team yet. Will you help us in this whole process?

Absolutely! You don’t have to be an expert in this area. Regardless of your technical background, we will walk you through this journey, holding your hand, making sure not to overwhelm you with many technical jargons. We will take the bones leaving you the flesh. Right from concept, design, SEO and online marketing, we will suggest you the best options out of our experience yet making sure to mix your individuality and uniqueness in to our projects.

I hear a lot about search engine friendly website design. What does that mean? Are you doing that?

Search engine optimization is the method of building a website adhering to the guidelines recommended by the search engines so that they understand what your site is all about and subsequently show it to the right people when they search on the internet. Apart from their guidelines, we have learned a lot of creative ways out of experience to enhance the visibility of the websites. So, yes, any professional website designers will make sure to build SEO – friendly websites. Please visit our SEO service page for more details.

What is the difference between a customized web design and a template – based web design?

A website template is a pre-defined web design layout you can use as a base and quickly fill up the text, images, videos and other elements to build the website. As the layout is fixed, you have to conform to it and do not have much control and options where as a customized web design is built from the scratch using the web development software specifically to suit our needs and hence we have the total control as to how it should look and function. That’s why customized design is more expensive than template-based design. But, if your business does not need much features and functionality but just need a basic website to start with, then you may go for a template based website.

What are your structure and the timing of the payments for a project?

We expect a 40% of the total cost in advance to start a project. This will increase the engagement on the development of the project from both sides. The rest of the cost will be collected at different phases of completion–another 30% on the completion of the 50% of the project and the rest at the end of the project. But, this is a general plan. This may vary depending on the size of the project.

SEO:

What is this SEO all about and does my site need it?

SEO stands for Search Engine Optimization, a technique used to make your website more understandable by the search engines and hence, show your site higher in the search results page, to the customers searching for the products, services or information that your site offers. This is done by making sure you build your website as per guidelines and good practices recommended by the search engines. Please go to our SEO Services page for more details on this subject.

What is local SEO?

The SEO techniques differ slightly depending on whether your business target local or an international audience. So, if yours is a local business, for example, a flower shop at John Street, New York, then making sure your site content has the phrases such as “flower shop in John Street, New York” will signal the search engines that your service is based on John Street, New York which will increase the chance of your website being shown in the local search results. This is just for an example. Optimization technique needs more work than what I mentioned above. Please take a look at our Local SEO service page for more details.

Do I need to have coding knowledge to do SEO?

Not, exactly. Of course, to do certain advanced SEO techniques, it will help to have a coding knowledge but, most of the things you can accomplish without any coding experience.

What are different types of SEO?

Based on which area of the website we work on, it can be classified in to 3 types

  1. Technical SEO: This involves some technical issues such as site speed, domain redirects, canonical tags etc.
  2. On-page SEO: This involves certain issues on the website such as content, images etc.
  3. Off-page SEO: This involves issues external to the website such as links coming to the website from other websites.

Also, based on the type of business also we can classify them into Local SEO, International SEO, Small Business SEO, Corporate SEO, eCommerce SEO, Baidu SEO etc.

What will happen if I don’t optimize my website for SEO?

The whole purpose of optimizing your site is to enable the search engines to find your site easily. If you don’t optimize it, your site’s chance to be found is less. Other than that, nothing will happen to your website unless you involve in tactics considered un-acceptable and un-ethical by the search engines, in which case your website may be penalized by the search engines.

How can I see what pages are indexed by Google?

In the Google, just type “site: your website Url”. It will return all the indexed pages. You can also do this in the Google’s Webmaster Tools.

Should I hire someone to do SEO for my website:

Yes, you can do so only when you are sure that the person involved has the right kind of knowledge and the experience in SEO. If s/he tries to cut corners and implement strategies to trick the search engines, your site may be penalized by the search engines. Make sure to learn about your SEO agent’s past success stories and ask a lot of questions such as: what they will do; why they do and when they will deliver the results. Eventhough certain technical aspects are different to understand for a layman, a good SEO expert can make it simpler to understand.

Can I hire a SEO company that guarantees me the first page ranking for a major keyword?

You need to be careful of such guarantees.Google has evolved over the years and is extremely intelligent enough to find out the wrong intention of a site owner. Google is very hard on Key word targeting. So, the success of a website depends on various factors such as an increase in traffic, conversions, sales, profits etc. When you focus on providing good content to the user, then your site will naturally be ranked for those keywords. A good SEO expert will just help this process and never try to just rank a key word. Ranking for a keyword which is highly competitive is difficult and time consuming. The best thing is to find out untapped, less competitive and more profitable keywords and trying to rank for them.

Will Google penalize my website if I don’t optimize for SEO?

No, Google does not bother whether you optimize your website or not. It will penalize only if you try to trick it using fake tactics to increase the rankings. Its algorithm is much powerful enough to find out the fake sites.

What is robots.txt file?

Robots.txt is a text file created by webmasters to instruct robots (typically search engine robots) how to crawl and index pages on their website. It is also known as, The Robots Exclusion Protocol (REP). You can write commands on this text file to instruct the robots not to index certain parts of your website such as a specific folder, page or a part of content.

What is a sitemap?

A sitemap is a file where you write down the complete hierarchy of the pages of your website to help the search engines to crawl your site more intelligently. Adding a sitemap will be an added advantage to your site.

How long will it take to see the results from SEO?

The time taken to see the results after launching a SEO optimized website depends on various factors viz.

  • Right optimization.
  • Its target geo-location (local or international) and
  • Its competition on the web.

To see the results it may take anywhere from 4 — 12 weeks depending on the above mentioned factors. But, remember, once optimized, your website is going to perform much better than other, non-optimized websites. But, in order to compete with others who are ahead of you and see great results, you need to put a bit more effort until your website reaches a certain level of success in terms of higher ranking and more visitors to your site. You may go to our SEO results page to see how we have helped our clients to rank higher in search engines

What does Google Algorithm mean?

It is the software program that Google uses to continuously crawl the internet and store all the webpages in its index, sort them in a particular order so that when someone searches for an information, the webpages most relevant to the searcher’s query can be shown to the searcher. This is a very complex process. Google’s crawler is otherwise known as ‘Spider’ or ‘Googlebot’

What are White-hat and Black-hat SEO?

Search engines like Google have insisted on certain guidelines to follow when building websites in order for them to be understood properly by the search engines. For example: making sure to use and emphasize the important keywords in your content so that search engines know what your content is all about. When an external good site refers your site (backlink), your site gets a credit. Some people started to abuse this and involved in stuffing their websites with keywords and also many companies sprung up that sold backlinks. Google eventually, identified those involved in such mal-practices and penalized their sites. This kind of activities against the rules and regulations of search engines are called black- hat techniques and techniques that are natural and abide by the search engines’ rules and regulations are called as White- hat techniques.

Can Social Media help to enhance SEO?

Yes. Google has announced recently that it will take social signal into consideration as one of the ranking factors.

What are backlinks and how do they help SEO?

When your website or brand name is mentioned somewhere on the web: on another website; another Blog; on a social media or elsewhere with a link to your website (hyperlink), then that is called a backlink. When your site has a lot of backlinks from good quality websites, it is an indication to the search engines that your site is good and this will put your site in their good books. Remember, this is one of many factors. You should make an effort to get those links in an authentic way, i.e. creating good content and outreaching others and promoting it. Do not involve in link exchange or link purchasing activities.

Is it safe to buy backlinks?

Never! Search engines will penalize your website for buying backlinks.

How to delete the bad back links?

If you come to realize that your site has bad back links you may reach to the owner of the site who is linking to your site and request them to remove those links and you can also use Google’s ‘disavow’ option to tell Google to ignore those backlinks.

Will Google penalize me for linking to the bad websites?

Yes,it will negatively impact your ranking.

How do I get good backlinks

Only by sheer hard work can you get good backlinks; there is no short cut to this. You may register your business in best business directories; ask other bloggers and influencers in your niche to talk about your content; engage in social media etc. But, make sure any link you get, should come from a domain with a good domain authority score. There are tools such as Moz’s browser tool bar, using which you can find out the domain authority of any website. It is quality that matters not the quantity.

Does the location of the sites linking to my website important when mine is a local business?

When your business is a local business, then search engines value the links from local websites more than others. Even though it will not hurt to acquire links from websites of other locations, local citations have more advantages.