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Challenge

Jude’s Ice-cream is one of the leading ice-cream makers located in Winchester, United Kingdom established in the year 2002. They have won many accolades for creating exceptional ice creams including 25 Great Taste Award gold medals.

Their basic business philosophy is to craft innovative and exciting flavors to the delight of everyone who tastes them. Their vision is to make the world’s best ice cream company and they are striving to make this dream a reality.

When they approached us, their intention was very clear and they cut to the chase–they needed a website that portrayed not only the greatness of their ice-creams but to bring out and make their 5 core principles more prominent:

  • Creating a company which is supportive and fun, that encourages everyone to be themselves.
  • Caring for the environment through food mile reduction.
  • Energy cycling and re-using.
  • Involving in charity.
  • Supporting the community

They also wanted us to implement a strong online marketing strategy to increase their brand’s awareness among the local people and also throughout the United Kingdom and track the growth using cutting-edge software and metrics.

Solution

We decided to build an attractive, image-rich website to create a powerful visual impact on the visitors; to provide all the necessary features to increase the customer experience and integrate all the online marketing tools and other performance tracking tools (web analytics) in it to measure and track the performance of the website to be able to learn and adapt to changes.

Our Strategies:

  • To design and build an attractive, feature-packed and responsive website on a state-of-the -art technology.
  • To increase the visibility of the website using SEO, eCommerce SEO and other online marketing methodologies.
  • To continually measure and monitor the growth.
  • To continually adapt and rise up to the emerging challenges and improve.

Implementation

Phase 1:

In this phase, we discussed with the customer to understand their needs and got an insight into what they really expected. Our Web design & development, SEO and Online Marketing team came up with the right solution. We used ASP.NET, a web application framework by Microsoft to build the website and ‘Parralels Plex panel’ to host the website.

Phase 2:

We started with the keyword and the competitor research and decided on the content that we were going to use on the website. Our copy writers and the SEO experts came up with the attractive, search engine friendly content to be used in the website.

The home page had a striking banner with the image of the Etihad tower and five high quality images linking to the five core areas of the website: ‘Living’, ‘working’, ‘staying’, ‘shopping’ and ‘dining’ pages.

Every page had a beautiful banner with an image along with an effective and attractive heading and a large high quality image below, on the right and the related text on the left, in a perfect balance. This structure made the page simple and clutter- less. We also provided an online payment system, some downloadable items, a location map and some health & safety videos for which we used high-end audio and video editing tools to bring a superior quality to the videos. We also integrated all the social media tools with the site.

Phase 3:

After seeing a significant success in the second phase, we started to focus on improving the sites performance. Our in-built web analytics helped us understand the customer behaviors on the site and this enabled us to do A/B split test and CRO (Conversion Rate Optimization) and improve the performance and the ROI. We also continually improved our SEO and online tactics to reach to the next stage.

The services we used to achieve above objectives:

  • Responsive Web Design/Redesign & Development.
  • Mobile, Local & International SEO.
  • e-Commerce website development & SEO.
  • SEO Copywriting.
  • SEO Translation.
  • Website Usability Analysis.

Growth

Due to our well -planned SEO and online marketing strategies and the reports generated by the in-built web analytics, the sites visibility gradually increased. We constantly thrived and applied effective SEO techniques, content marketing, Social media, video marketing and email marketing to move ahead the competition and achieve significant success.

In a very short period,

  • Etihad Tower’s saw significant success in terms of ROI.
  • The traffic to the website increased remarkably.
  • Its website ranked higher in Google’s search results page.
  • It ranked for more than 10 profitable keywords.
  • Its conversion rate improved substantially over time.