SEO or search engine optimization for small businesses, in the simplest of terms, is a free ticket to success. A high ranking website that provides a unique and grand experience to the web visitor will act as a significant credential that will haul in many benefits to your small business. With a sound SEO strategy, you will be able to drive in more and more qualified visitors to your website while simultaneously increasing your revenue.
Our team at Green Media SEO in New York possesses professional skills and knowledge on small business SEO. They can be the pillars of your productive online marketing strategy by helping you optimize your business’s website for a better rank on search engine results pages. Our skilled and committed web developers, SEO professionals, content writers and graphic designers will provide you with the ultimate plan which will put you on the fast track to achieving your business goals.
Why you must invest in small business SEO
It will help you satisfy your customers
The basis of any marketing strategy is attracting more customers and satisfying them enough to make them want to purchase a product or a service. In online marketing, a satisfied customer experience depends on a user-friendly website. The key to a user-friendly experience is the very essence of SEO. Faster loading speeds, smoother navigation, credible and unique content, reliable back-links etc. are the productive outcomes of a stable SEO scheme.
Expand your business opportunities
It’s without question that as an owner of a small business, you need to focus your attention on widening your reach; the ultimate (and of course, most affordable and effective) marketing tool available for you to perform this task is small business SEO. By optimizing your website for search engines such as Google, Yahoo or Bing, you will be able to create the opportunity to raise brand awareness or build brand authority among your target market.
Small business SEO doesn’t have to be expensive.
The success of any business is based on its ability to beat the competition. With SEO, you will have the capacity to accomplish this effectively. If you adhere to the proper standards of SEO, the search engines will help you get ahead of the competition with your rivals in the field. It will also provide you with an advantage with regard to much bigger businesses in your field, as with a top search engine rank you will be able to gain more customers than them.
It’s a free method of raising brand awareness
As a small business it would serve you well to take advantage of cost-effective methods to publicize your brand. Therefore, small business SEO is the most affordable and effective way for you to expose your brand to a wider target audience. Compared to traditional methods of marketing such as TV commercials or newspaper/magazine advertisements, search engine optimization creates wider chances of raising brand awareness for affordable prices.
A high rank in search engine result pages will bring in highly qualified organic traffic, hence increasing your site’s visibility and reinforcing your business’s online presence. Authentic, relevant and credible content will encourage your visitors to share them among their own friends and family. And it is only a matter of time before other reputable websites pick up on the growing reputation of your site, and recommend it to their own customers. Thus you will be able to build brand authority among your clients easily and for free.
Perfect package for any company
One of the priceless benefits of small business SEO is that it will encourage your current and potential customers to invest their trust in your brand and company. When it comes to online browsing, people tend to rely on the judgment of search engines; therefore a high rank for your website on search engine result pages will become a worthy reason for the members of your target audience to invest their trust in you and purchase your products and services.
By complying with a small business SEO strategy, you will be providing your customers with original and valuable content that is regularly updated. This will not only contribute to search engine rankings, but it will also contribute to making a better impression on the mind of your visitors. Reliable back-links from other renowned websites will increase the reputation of your small business, hence attracting more and more new customers.
Diversify your traffic sources
All the above benefits of small business SEO will bestow upon you with the best return on investment. You will be able to earn back every cent you invest in your SEO strategy through doubled profit and through increased sales. A reliable website which ranks well in search engine results pages and has valuable content will give no reason for the customer to doubt the brand it represents; hence the web traffic to your website will certainly convert to customers.
The above mentioned benefits convey why you should not miss out on the magical touch of small business SEO. It is affordable, it is effective and it ensures the optimal return on investment with increased conversions and sales; hence you have no reason not to invest in small business Search Engine Optimization. Contact our team at Green Media SEO in New York, and we will make sure that you make your journey from small to successful!
Small Business SEO Best Practices
“Content is king”
As Bill Gates once said, ‘content is king’ in any successful SEO strategy. That is why you should give much priority to your content marketing strategy; for your search result rank as well as the interest of your customers depend on your content. Thus, make sure that you always include original, relevant and useful content in your website. You can run a blog to make sure that you frequently upgrade your website with fresh content; this will certainly increase your rankings.
Mobile-friendly is trending
Almost half of website traffic is made of web searchers who use their mobile devices to access the internet. This new trend has rather made it essential that all small business owners adopt a mobile-friendly SEO strategy; a mobile-friendly website or responsive website. Building a mobile-friendly site will enable you to provide your mobile-reliant clients an excellent web-user experience; hence convincing them to stay on your website and respond to your calls-to-action.
Backlinks are still important
When it comes to small business SEO, backlinks play a major role in scoring a higher search result rank. The more backlinks you get, the higher you will rank. However, quantity of backlinks is not all that search engines take into consideration when ranking webpages; the quality of backlinks is, in fact, given more priority. Hence, it is important not to get low quality backlinks from spam websites. You can do guest blogging for reputable websites to get quality backlinks.
Social signals do matter
Social media marketing is a great way to build brand authority and maintain effective communication with clients. Social media sites such as Facebook and Twitter open up many effective opportunities for small business owners. Through these cost-effective channels, you can gather social signals (likes, comments and shares) which search engines consider as positive votes when they rank webpages. The more social signals you get, the higher your site will rank.